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The Juice Box (Juice Bar) (Target Market (Bougie People (Hipsters?),…
The Juice Box (Juice Bar)
Competition
Jamba Juice
Starbucks
Self-Made juices
Grocery Stores
Energy Drinks
Location
Downtown SJ
Near Tech Companies
Across the street from SJSU
Willow Glenn
Santa Row
Little Saigon
Value Proposition
people value fresh products
healthy alternatives
quick service
affordable prices--not like Jamba Juice who sells juice for like $10!
Juice Box provides our customers with fresh fruit and veggie juice at an affordable price. It is conveniently located in the heart of San Jose......
Target Market
Health Nuts
Bougie People
Hipsters?
Trendy Teenage Girls/Boys
Instagramers
Students?
Coffee Haters
People on the rush
Techy people
Staffing
Dagan and I will be responsible for the administration of the business
5 employees?
1 cashier
2 juice makers
1 manager
1 maintenance