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MUSIC VIDEO (STYLE (SOUND (NON DIEGETIC (SOUNDTRACK OF THE SONG (HOWEVER…
MUSIC VIDEO
STYLE
SOUND
NON DIEGETIC
SOUNDTRACK OF THE SONG (HOWEVER CAN BE HEARD BY THOSE IN THE VIDEO DEPENDING ON HOW THE VIDEO HAS BEEN STRUCTURED
DIEGETIC
IF THERE IS A NARRATIVE WITHIN THE VIDEO AND / OR A CUT (DIALOGUE, BACKGROUND NOISE, ETC.)
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ACTING
CRUCIAL FOR PERFORMATIVE AND NARRATIVE BASED MUSIC VIDEOS AS THE ARTIST(S) AND/OR THOSE IN THE VIDEO HAVE TO PROMOTE A STORY TO THE AUDIENCE IN A SHORT TEMPORAL DURATION
MISE EN SCENE
EVERYTHING IN THE FRAME
COLOURS, COSTUMES, COMPOSITION OF ACTORS, ETC. ALL ASSIST THIS REPRESENTATION AND PROMOTE A CERTAIN AESTHETIC WITHIN THE VIDEO
CONVENTIONS
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AUDIENCE EXPECTATIONS
IF THE AUDIENCE HAS REGULARLY FOLLOWED AND LISTENED TO THE ARTIST THERE WILL BE A PRECONCEIVED IDEA OF WHAT THE VIDEO MAY OBTAIN
QUALITY
QUALITY CAN GIVE A CLEAR INSIGHT INTO THE SUCCESSFULNESS OF THE ARTIST AS WITH HIGH QUALITY THE AUDIENCE IS MORE LIKELY TO UNDERSTAND THAT THEY ARE WELL-KNOWN
QUALITY CAN ALSO PRODUCE THE WANTED AESTHETIC, FOR EXAMPLE A LOW QUALITY CAN EXHIBIT AN INDIE AND / OR DOCUMENTARY STYLE
AUDIENCE
CONSUMPTION
REGULARLY CONSUMED ON YOUTUBE (VEVO ACCOUNTS SPECIFIC TO ARTISTS), MTV, TV CHANNELS SPECIFICALLY MADE FOR MUSIC VIDEOS AND UPCOMING SONGS
READING
AUDIENCE READING MAY BE IMPACTED VIA THE AUDIENCES PERSONAL CHARACTERISTICS AND THEIR ARTIST / PRODUCER / WRTIER / DIRECTOR KNOWLEDGE
ENGAGEMENT
ENGAGEMENT CAN BE ALTERED DEPENDING ON THE PREFERRED AUDIENCE MUSIC GENRE, IF THE AUDIENCE LIKE THE ARTIST AND/OR DIRECTOR, IF THEY CAN RELATE TO NOT ONLY THE MUSIC VIDEO BUT THE MUSIC ITSELF; ALL OF THESE VARIABLES DETERMINE WETHER THE ENGAGEMENT IS POSITIVE
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