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HOFSTEDE 'S CULTURAL DIMENSIONS (LONG-TERM VS SHORT-TERM ORIENTED**…
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MASCULINITY 
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References:
Solomonov ,D. (2007). Relationship between Hofstede's cultural dimensions and negotiation strategies. Negotiations between Danish and Russian companies. ( master of Social Science). Russia: Aarhus University.
Stoll,S. (2010). Cultural dimensions as a factor of success. (Bachelor degree). Lappeenranta: Saimaa University of Applied Science
Xiaomei,H. (2016). Apply Hofstede's National Cultural Dimension Theory to Analyse Tourist Behavior in Portugal Tourism. (Masters in Entrepreneurship and Studies of Culture). Portugal: Instituto Universitario de Lisboa.