NESP RR2 - (Segmentation (Relative dates, Embedded functions,…
ID Mapping (
ODC Data set
For which purpose?
Increase Reach? 1st + 3rd PD
Enrich 1st Party Data?
AI (LaL Modeling ; Audience Profile, etc.)
Volumes in EMEA
What can be done from a US P.O.V
ID Resolution - which BK Heritage is available in Cx Unity?
AI Provided by DMP
AI Studio (3.0)
Load Scores in our Raw dataSets and qualify as AI attributes for segmentation
Email KPIs (if loading data manually
update current basic KPis)
Sales / Orders