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VIDEO 07 Email Open Rates By Industry: See How You Stack Up (https…
VIDEO 07
Email Open Rates By Industry: See How You Stack Up
(
https://blog.hubspot.com/sales/average-email-open-rate-benchmark
)
Section 3 - Video 7
Best Practices
regularly review email opens and clicks
keep image count down
11 a.m. ET has the highest clickthrough rate for email sends
include first name in email
use emojis in email & subject line
use segmented campaigns
mobile friendly
Subject Lines
personalize the email
eg. if LinkedIn profile says they like to sail use this
This is naut(ical) your typical sales email.
Keep it short and sweet
Tailor it to the specific person you're emailing via research
Tell them what to expect if they open your email
Don't use all caps or overuse exclamation points
How do I personalize subject lines
use recipient's name
mentioning their company
mentioning someone they know
referring to a personal tidbit about them
average email open rate for design and development companies
From a sample of over 259,000 emails, the average open rate for the design and development category is 39%. This category encompasses companies that self-identified their industry as: animation, design, or graphic design.