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Customers (Self Pay Purchased (Current Clients - Purchased Program)…
Customers
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Insurance - Purchasers
Current Marketing: March Reset on 3/9; upcoming on 3/30 for April Reset (L1 Start Date February 1 '19 to February 1 '20)
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Prospects
EOS: Logged Into App OR Scheduled, Not A Client
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EOS: No Log In, Did Not Schedule
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Other Gym Member Leads (Vasa, GoodLife): Logged Into App OR Scheduled, Not A Client
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Other Gym Leads: Logged Into App OR Scheduled, Not A Client
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Other Gym Leads: No Log In, Did Not Schedule
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Other Contacts (Referrals, No Insurance, No Gym, Not a Client)
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Marketing Pathway
EM Opened, No Click: Follow Up Sequence
EM Click: Follow Up Sequence If a) no purchase - self pay after "x" days b) no tags for Solera Health New Client/Wellvolution New Client after "x" days for Insurance
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Insurance
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Marketing all at one time is OK (registrant puts in own email address at time of registration - minimal hard bounces)
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