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Long Term Success (Marketing (Internal Marketing (Promote brand, defines…
Long Term Success
Marketing
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Crisis Management
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4 step framework for managing scandals, Tybout and Roehm (2009)
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Customer loyalty, Dibb et al 2016 , 'to foster loyalty and repeat purchasing'
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Commitment, trust and customer orientation and communication.
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Quality
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Quality systems, ie ISO 9000
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Leadership
Person, Result, Position, Purpose, Process
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