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MUFFIN TOP
What It Is:
The Best Part of the Mattress
The Key…
MUFFIN TOP
What It Is:
The Best Part of the Mattress
The Key Benefits
Comfort without the Cost
A Nimble, Agile Throw & Go
A Place to Temporarily Rest
All-Natural?
Tough?
Competitors
CanvasCutter?
Target Customer
People in Home Who Want to Fit More People
One Size
Twin XL
Could have a washable cover
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NIGHT OWLS
Datura
(Night time blooming flower;
Sometimes called moonflower
but more commonly referred
to as devil’s trumpet.)
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FAST NIMBLE ANIMALS
Humminbirds
Ruby-throat
Ruby
Could have dual meaning with hummer and precious stone. The ruby is also believed to protect the wearer from negative entities that leach positive energy, promoting spiritual vitality and wellness overall..Ruby as brand could be scaleable and Ruby Top is easy to say.
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Saphhire
Sapphires are believed to symbolize wisdom, virtue, good fortune, and holiness for royals.
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PRODUCT LINE
POTENTIAL
The "Sugan" - Backback + Waterproof/Durability
When you've spent a hard day on the trail, the last thing you want is to spend an uncomfortable night -- tossing and turning on the hard ground or shivering in the cold night air. To solve this problem, the cowboy brought along his "sugan" (sometimes spelled soogan or sougan). A sugan was a wool blanket, down-filled quilt or featherbed which was wrapped in a waterproof canvas cover. The word appears to be derived from an old Irish word denoting a type of straw rope -- possibly referring either to the ropes used to tie the early bedrolls or to the fact that many beds consisted of ropes wrapped around a simple frame
1. CARRY, 2. TOSS & 3. TBD
(Could be an ultralight but ultra durable for elite adventurers or it's just super opulent...perfect guest bed)