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New Biz: April/May focus areas (GETTING HOUSE IN ORDER: Systems &…
New Biz: April/May focus areas
DRIVING TRADE: Innovative revenue gen.
Short term (2020)
Digital step challenge
To sell into clients
For Threshold to take part &
encourage teams/clients to beat them
District - encourage public to build & use grids,
helping to establish in UK market
Hyrox: Solo comp with leaderboard?
Secure event partners for busy Sept/Oct period
Weekly LinkedIn & social content from team perspective e.g.
meet Mark Q&A, event case studies, moments of inspiration
Use partners e.g. competition with Profeet
Create team video with strong messaging/tips
from Threshold, cut together by Hugo
Check in calls to all key clients
Mid term (2021)
Secure event partners ahead of outdoor resurgence
Charity partnerships & new model
Client events - keep momentum going with
regular comms and energiser/training tips
Polls: Let our pax shape public events
e.g. BracketPro
By-weekly mailing with Threshold stories
Free sign up for 2021 events with later payment date
or free cancellation
Secure early bird
£5 donation for each
Half marathon options for Trails 2021
recognising training time has been lost
Linking up with Marketing on content plan
LinkedIn
By-weekly mailing
GETTING HOUSE IN ORDER: Systems & admin
Sales materials: credentials, website,
case studies
Commercial server clean up
CRM migration & roll out
Update average client event costs
Update & re-send regular meeting tracker
Analysis of New Year Gift Drop
Analysis of sales team interns
Maintaining & updating sales calendar
with regular updates
New business budget review
SUPPORTING OTHERS: Helping charities, clients, public
Motivational messaging
for clients from our team
Helpful bits of
advice to key clients
Social media charity
partner stories
Video from team experts
e.g. Rolly with OS maps
Delaying of charity payments and/or
installment options
Create a free event for NHS Charities Together (e.g. 10k walk in Sept/Oct)