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SMMC G6 [TP0]_Costco (Timeline (1997 (Price Company and Costco merged in…

- - - - with 787 warehouses worldwide
        
        Europe
        
        29 in the United Kingdom
        
        2 in Spain
        
        1 in Iceland
        
        1 in France
        
        Asia
        
        26 in Japan
        
        16 in South Korea
        
        13 in Taiwan
        
        1 in China
        
        North America
        
        547 in the United States and Puerto Rico
        
        100 in Canada
        
        39 in Mexico
        
        Oceania
        
        12 in Australia
      - warehouse club
        
        Also called wholesale
        
        carrying distinct merchandise
        
        Little services
        
        Low prices
        
        Sold in large, wholesale quantities
        
        may be required to pay annual membership fees
  - - - founded in San Diego, California on July 12, 1976
      - by Sol Price and his son, Robert
        
        giving birth to a new concept: a retail warehouse club.
  - - - "To continually provide our members with quality goods and services at the lowest possible prices."
    - - "To provide a wide selection of merchandise, plus the convenience and exclusive member services, all designed to make the shopping experience pleasurable."
    - - Managing operating cost
      - Increase membership retention
      - Ultra- low prices
      - Rapid inventory turnover
- - - - Smaller footprint
      - Sticky membership ecosystem
    - - Costco US
      - Costco International
      - Ancillary Business
      - Membership fees
- - - - Clear target audience
        
        middle-class families
      - Simpler data monitoring
      - Improve service and operating efficiency
      - Increase user loyalty
    - - accounts for about 3/4
    - - One stop shopping
      - Low price and high quality
      - COSTCO Travel
      - COSTCO gas station
  - - - Only 1%~14%
    - - Low SKU strategy
        
        Large order volume
        
        Less brand competition
      - M2B
        
        Skip dealer
        
        Reduce packaging cost
    - - No advertising
      - No flyers
      - Email to potential users and send coupons to existing users