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L13 .- The Transformative Business Model (The Six Keys to Success (A…

- - - - Basically, a business model is a system whose various features interact, often in complex ways, to determine the company’s success.
- - - - The sharing typically happens by means of two-sided online marketplaces that unlock value for both sides: I get money from renting my spare room, and you get a cheaper and perhaps nicer place to stay.
        
        Sharing also reduces entry barriers to many industries, because an entrant need not own the assets in question; it can merely act as an intermediary.
  - - - The customers benefit because they incur costs only as offerings generate value; the company benefits because the number of customers is likely to grow.
  - - - The result is often greater value for the customer at less cost to the company.
  - - - Companies often leverage technology to achieve this at competitive prices.
- - - - Second, the business promised more personalization by revealing drugs with high potential for treating the rare diseases covered.
      - Finally, Healx’s model would, in theory, create a collaborative ecosystem by bringing together big pharma (which has the treatment and trial data) and health care providers (which have data about effectiveness and incompatibility reactions and also personal genome descriptions).
      - First, Healx’s value proposition was about asset sharing (for example, making available clinicaltrial databases that record the effectiveness of most drugs across therapeutic areas and diseases, including rare ones).