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the content marketing plan (ideal (video (videos (screencast, product…
the content marketing plan
ideal
blog
series of how-to posts
posts written by other people - more tech people
every new feature screencast with accompanying post
leadership piece by Ben every 6 months
trial infographics/comparison posts
new post for every case study
funnel-specific post once a month
video
a new video to yutube once every 2 weeks
some kind of videocast once a month or so - alternating FR and EN?
a screencast for every feature/task
an animated launch video for each feature
a new "meet cycloid" tech video every 6 months or dependent on new features
a "meet the team" video once a year
a cute "workshop/retreat" video for each one
a subtitled recording of every event anyone "senior" speaks at
videos
screencast
product concepts
corporate
website
the glossary
a redesigned docs feature
case studies section
downloadable resources section
social
really not much change, just keep pushing content out. The more "nice" content we have, the better it will look.
fill out all the "optional" content sections in the social media profiles
consider the tool that shares over and over - meetedgar?
other content
a funnel-specific ebook every 2 months
a case study once a month or whenever possible
a "big kahuna" landing page
Landing page 2 - live demo squeeze page
Landing page 3 - getting started landing page
Landing page 4 - expanded landing page
3rd party content
CNCF:
blog post (every 3 months)
webinar (every 6 months)
case studies (whenever possible)
CD Foundation: alternating with CNCF
blog post (every 3 months)
webinar (every 6 months)
podcast (every 6 months)
current situation
blog
ok rhythm, not much variety of posts . Very hard to get tech input
product launches once every 2 months or so
some mapping of content to funnel
no repurposing, no non-standard posts
social media
good rhythm of posting, hard to find content
video
26 videos on YouTube
40 subscribers
in house videographer
not much video variety
No decent traffic to website from youtube
other content
1 white paper
3 ebooks
3rd party content
n/a
1 blog post on CNCF. Hard to get suitable posts.
website
new product pages
new open source section
webinar and video section
website redesign