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SMMCG1[TP0] Xiaomi Coporation ([4] History (2010 (released (MIUI (third…
SMMC
G1
[TP0] Xiaomi Coporation
[4] History
2018
announced a strategic partnership with Meitu
2019
became the youngest Fortune 500 company
2017
independently develop system chips
surging S1
2020
"smart mask"
has been granted a patent
store a large amount of user data
connect with peripheral devices
send data to the application
extract air quality data
users get information in real time
2012
entered the field of e-book reading
2011
Mobile Phone
high-profile
pioneering a sales model
low-priced
2010
released
MIUI
third-party firmware
Mi Chat
the first mobile application
established in Beijing
[3] Mission/Vision/Value/Objectives
Vision
Being friends with its users and being the “coolest company” in the hearts of its users.
Objectives
Xiaomi focuses on being the most user-centric mobile internet company.
Mission
Xiaomi builds amazing products with honest prices.
value
Innovation, Passion, Sincereness
[2] Research Motivation
The era of smart home has come.
Xiaomi takes advantage of lower price to attract more consumers and builds relationship with super users so-called Mi Fans.
Xiaomi provides Mi Fans with related professional customized services.
The life-long customer shopping experience is a future trend.
[7] 2015-2019 Performance
[6] Business Model
Value Propositions
build amazing products with honest prices (= like mission)
Target Audiences
People who pursue innovative smart products with high performance and affordable prices
Customer Relationships
MIUI Forum
Mi fans Community
Channels
Online mall:Mi Mall (website)、Mijia App
E-commerce platfrom:有品、京東
Retail store:Mi Global Home
Key Partners
Eco-chain company ex:Startup
E-commerce platform ex:京東
Supply chain company ex:raw material supplier
Cost Structure
Production and logistics expense
Operation expense (online and offline store )
R&D expense
Investing expense
Revenue Streams
Sales of 3C products
IOT business revenue (advertising, game)
[5] Organization of Xiaomi Corporation
Shareholders Meeting
Board
Corporate Governance Committee
Audit Committee
CEO
Office of Securities Affairs
Organization department
Responsible for the recruitment, promotion, training, assessment and incentive of middle and senior management cadres, as well as the organizational structure design, preparation and approval of various departments.
Advise department
Assist the CEO to formulate the development strategy of the group and supervise the implementation of the strategy of each business unit.
Management platform
Internet 1 Department
AI & Cloud platform
Information department
Information Department
Television Department
International trade Department
IoT platform
Xiaomi Market Department
Intelligent hardware Department
Sales and Service Department
notebook computer Department
Cell phone department
LITE E-commerce Department
ecological chain
Internet 2 Department
Internet 3 Department
Internet 4 Department
Nominating committee
Compensation Commission
[1] Company Profile of Xiaomi Coporation
Fourth company have self-developed mobile phone chip capabilities
Rapidly gained market share in China and become the country's largest smartphone company in 2014
Founded in April 2010 and headquartered in Beijing
Leading in both the largest market,China,
and the second-largest market,India
Top five smartphone market segments in 40 countries
Youngest company on Fortune Global 500 list
Employee:16700
Group member
國企三 郭儀中 Eva
國企三 姜依伶 Elaine
國企三 吳育修 Amy
國企三 葉冬婷 Teresa
國企三 王煒絢 Sharon
國企三 羅修銓 Chuan
gross profit margin
net profit margin