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Supermarket of the future experience (HIGH CLASS SUPERMARKET (Innovative…
Supermarket of the future experience
GREENHOUSE / FARM
Freshly harvested products
Possibility to see how products are made
People working in the farm/greenhouse can give additional information about how the products are made
Only seasonal products
Job opportunities
TECH SUPERMARKET
Virtual assistants
Information about products via technology
Making your grocery list online
Application creates a tour to save time and get all the products needed
Make shopping more comfortable
SUSTAINABLE BRAND SUPERMARKET
One brand
Not many choices per product
This brand assures the consumer that it is a sustainable (produced) product
Easy labels
Experts in the supermarket who can give additional information
What is new?
New (sustainable) products
New ways of (sustainable) producing
Prices
Lower or higher prices?
MAIN GOALS
Give more information about products
Technology
Application
Screens with additional information
real life feed to the fields
Experts
real life experts
virtual assistants
Easy-to-read labels
Create a real experience
Include social company
Creative design
Show the new things on the market
Let people try 'new food'
bugs
nitrogen cooking
Show new ways of producing
3D printing
slaughter-free meat
Interaction with employees
Focus on less products?
Meat
craft products
Fruits and vegetables
products with a certain label/hallmark
sustainable convenience products
Include tasting in your concept
Tasting of certain dishes
Workshops
Tasting of products
Tasting of the 'new products' on the market
Sustainable products
(Kuzmina et al. (2018)
re-usable/biodegradable packages
Reused by customer
Cycled back through to manufacturer/retailer for reuse
New materials
New reverse logistics models
Service systems for packaging
Engage consumers & business in reusable systems
feed into the
biosphere without causing damage
Healthy products
Sustainable produced products
Be different than the ordinary supermarket
Creative design
More personal attention
Technological innovation which makes grocery shopping easier
Innovative & sustainable superior goods expostore
HIGH CLASS SUPERMARKET
Innovative superior products
Assurance of sustainability
High quality products
Less choice in products than a 'normal' supermarket
In store and online
Maybe interesting for businesses
PRO & CON
CON
How to make it a real experience?
PRO
SUSTAINABLE BRAND SUPERMARKET
PRO & CON
PRO
Looks cool
CON
GREENHOUSE / FARM
PRO & CON
PRO
A lot of options
CON
No/less humanic clues?
TECH SUPERMARKET
PRO & CON
CON
Selling 'sustainable products' as something you can only buy when you are rich
PRO
LUXURY SUPERMARKET
Only sustainable products