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Lev's Farm GTM (Markets (US (B2C (Millennials (18-49 (18-29 (More of…

- - - - Millennials
        
        https://ota.com/news/press-releases/19828
        
        18-49
        
        https://www.pewresearch.org/science/2016/12/01/americans-views-about-and-consumption-of-organic-foods/
        
        18-29
        
        More of them prefer organic
        
        High involvment
        
        30-49
        
        Willing to pay more than younger cohort
        
        Shops more online
      - Female
      - Well educated
        
        College degree and above
      - parents
      - South & West, Mid-West
        
        https://news.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx
      - Income > $70,000 pa
        
        https://www.hartman-group.com/acumenPdfs/organic-consumer-profile-2015-08-30.pdf
      - Urban, Sub-Urban
        
        https://news.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx
    - - Boutique spice shop
      - Restaurants
      - Contract packer
      - Bulk agents/brokers
      - Restaurant supplies
- - - - B2B customers
        
        What brands do well
        
        Commercials
        
        Payment terms
        
        Slotting fees
        
        Margins
        
        Delivery terms
        
        Display fees
        
        Which spices are sold the most
        
        Most popular price point
        
        Quantity
        
        Does LEv's F attributes make sense?
        
        Can it be positioned as premium
        
        What are retailer and distributor margins typically
        
        Would they prefer buying direct from the brand or disti
        
        What would it take to buy directly from Lev's Farm -
        
        Assortment
        
        Price
        
        quality
        
        Margins
        
        Certifications?
        
        Other terms
      - B2C Customers
        
        Who are the customers?
        
        Which attributes will be attractive
        
        What do customers look for
- - - - IEC
      - Spices Board License
      - FSSAI Central License
      - DGFT registration
      - APEDA Registration??
      - Local
      - Customs/Export license
      - Certifcate of origin
    - - FDA registration
      - Importer on record
      - bio terrorism registration
  - - - 25K to 2L for 3 yrs
      - HCAAP and other
- - - - Single origin
      - batch tracing
      - packaging
      - Powderin in time
      - custom blend
    - - Spices
      - High margin items
        
        Low procurement cost
        
        Low packaging cost
        
        Low shipping cost
        
        Limited or restricted supply
      - Regularly consumed
      - Locally sourced
      - Super foods
    - - Premium - Gourmet but accessible
      - Farm to table
      - Heirloom
      - Single origin
      - Fair trade
      - Certified organic
      - Fresh
      - Exotic
      - Certified
        
        USFDA
        
        Organic
        
        Fair trade
        
        GAP
        
        No GMO
        
        Kosher
        
        Halal
      - Baseline
        
        Sustainable
        
        Healthy
        
        Environmentally friendly
      - Source Traceability
      - Home Chef Network
  - - - Size
        
        App computer vision
      - Colour
        
        App - computer vision
      - Age
        
        App farm diary with pics and geo tag, tagged sacks
      - Organic
        
        Certificates, test report, input tracking
      - Active ingredient %
        
        Field testing using reagent
      - Hygiene
        
        harvest process
        
        Inspect, App - geotag and pics/video
        
        storage
        
        Inspection - As per spec or in warehouse
        
        shipping
        
        Track via app
        
        packing
        
        Provide at cost
      - inputs
        
        App farm diary with pics & geotag
      - source tracing
        
        App - bag tracking, computer vision+ geo tag
      - Blemishes
        
        App computer vision
      - Spectrometry
        
        https://publiclab.org/wiki/spectrometry
        
        https://spectrasnapp-ios.soft112.com/modal-download.html
      - Mail in soil testing