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The Power of Habits (Individual habits (Basal ganglia (Conversion…
The Power of Habits
Individual habits
neurology
Eugene Pauly
viral encephalitis
10 days coma
recovered
memory loss
Walk alone
Collect souvenir
Way back
New records in brain
can’t draw map
find physically his way home
build new ones
change old ones
febreze
Basal ganglia
Xp rat x chocolate
Conversion
Séquence of actions
Into a routine
Objective
Save efforts
Keep old habits records
Habit loop
Cue
Routine
Reward
Charles Duhigg
New York Times reporter
National Academies of Sciences winner
National Journalism Award
2009 Pullitzer finalist team
Lisa : The Habit Cure
Before
smoked
drank
obesity
10k$ debt
job
< 1y
After
lean
vibrant
marathon runner
no debt
no drink or smoke
60 pounds lost
Analysis to understand
DNA
video at home
Neurological studies
how habits work
Her story
Cue
husband
gone
with another woman
mourning
obsessed
crying
ashamed
angry
depressed
Travel to Cairo
couldn't smoke properly
change one thing she could control
trek
needed goal
quit smoking
11 months later
through the desert
new routine
stopped
smoking
replaced by
jogging
sleeping
working well
saving money
planning the future
Scientist study
old habit overwritten
new urges
changes
habits
brain
Habits impacts
important for decision making
happiness
health
productivity
financial security
Duke University Paper (2006)
Actions
40% habits
60% actual decision
companies habits
Paul O'Neill
Starbucks
Hospital
societies habits
Martin Luther King
Rick Warren
Ethical questions