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stereotypes in advertising (media influences (through (television, radio,…
stereotypes in advertising
stereotypes
an expectation about the group's
ability
preferences
personality
oversimplification of something that is more complex than it's portrayed
are constantly evolving
problems
people
are complex
cannot be defined by single role
advertising
some advertisings intent to breakdown stereotypes while supporting a cause
others capitalize on a movement simply to capture the audience
The way groups of people are portrayed in an advertisement does not always fully represent reality.
brands
They can generate an audience and target profile
stereotypes can represents the consumer base
stereotypes directly influence advertising
age
gender
social classes
region
interests
race
media influences
The impact of the stereotypes spread in the media is very serious on teenagers
can have long-lasting consequences
The media have a lot of power to endorse stereotypes
people's
attitudes
opinions
desires
through
television
radio
newspaper
internet
Made by
Mariana Gonçalves
