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MARKETING (market Research (Market research are used to identify what…

- - - - ADVANTAGES: it's cheaper than filed research, the data is easily found
      - DISADVANTAGES: it's not always relevant to your needs, it's often out or date
    - - ADVANTAGE: that is provides data that's up-to-date
      - DISADVANTAGES: are that it's expensive to collect; it's time consuming and it needs a large sample size to be accurate
  - - - it is you can measure or reduce to a number
    - - about people's feelings and opinions
- - - - P for price is the pricing of the product or service. the customer chooses on the basis of relation quality/price
    - - Distribution channel to reach the customers' place. The product must be available for sale in a place that the customer find convenient
        
        there are three types of channels
        
        short channel
        
        medium channel
        
        long channel
    - - Company have to get right
        
        The DESIGN must be fit for its aim
        
        More types to offer more options to consumers
        
        The PRODUCT NAME must be catchy
      - the product is what people want to buy. It has to satisfy the customers' needs or desires
      - it studies identifications selection and developpment of a product marketing.
        tells compaines what they shold develop
    - - Development and implementation of a promotional strategy inform customers. The product must be promoted.
        
        through advertising
        
        that can be persuasive and informative