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ASO FACTORS (ON-Metadata Factors (Description (Tips for description…
ASO FACTORS
ON-Metadata Factors
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Description
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use your most important concepts a few times especially in the first and last line of text and avoid using keywords spurious
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Once a user indicates that your response answered their question or fixed their technical issue, consider asking them to update their rating and review.
If you can’t respond to every review, try prioritizing reviews with the lowest star ratings or those mentioning technical issues with the most current version of your app.
When you release an app update that fixes issues users mentioned in older reviews, consider replying to the relevant reviews to let them know that your update addressed their concerns.
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You can also foster deeper engagement by asking users for feedback on future app updates as part of your reply.
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Let’s illustrate the idea by an example. If you had used the word, “Rio” (the city, not the movie) in conjunction with its related app store keywords during the 2016 Olympics, you would have definitely received greater exposure for your sports app.
For a new app, choose the app store keywords with low difficulty and reasonable popularity. They help your app gain the initial momentum. After gaining the initial momentum, start using app store keywords with higher popularity and reasonable difficulty. They help your app stack up more downloads. Work your way up gradually as your app gets more popular.
According to MobileDevHQ (now renamed to Tune), using keywords in your title can result in up to 10.3% increase of rankings.
Google indexes words in both these two description fields to become your app store search keywords. By repeating your most important keywords up to 5 times in your description fields, you tell the Google Play algorithm that your app is most relevant to those keywords.
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According to StoreMaven, only an average of 5% users will click the “read more” button below the short description on Google Play.
You don’t want to waste any space here. Avoid blank lines and interrupted sentences.
Tell users what makes your app unique and why they will love it. Add a strong call-to-action text to encourage visitors to install your app.
According to StoreMaven, 60% of users won’t swipe past your first two screenshot images. Using your two best screenshots can increase your conversions by 25%!
To produce better screenshots, make sure each screenshot is telling a single message about your app. Display your strongest messages in the first two screenshots. Add a short caption text on a clean background into your screenshots and impress a positive impression in the viewers’ mind.
Avoid login, registrations, purchase forms, ads and even “Welcome” screen in your screenshots. Make the best use of the screenshots to tell your users why they should love your app.
Making a video may be difficult but it can increase install rates by more than 23%, according to StoreMaven. Don’t forget to use a good poster frame (iOS)/feature graphic (Google Play). This graphic has a big impact as to whether your visitors would watch your video.
Direct only positive reviews to App Store, and negative reviews to support.
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