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Cognitive Approach (Schemas (Individual schemas, Reduce fears and…
Cognitive Approach
Schemas
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Mental representation of beliefs, values, attitudes and knowledge, from past experiences
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Cognitive neuroscience
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fMRI
Measure metabolic changed that occur within the brain. They are very detailed but you have to stay very still
Linking cognitive activity such as memory, attention and perception to a biological structure
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Strengths
High control- very scientific and all research is done in a lab and so we can identify cause and effect
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Weaknesses
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Lab experiments- wouldn't occur in real life so not a very realistic way of measuring behaviour possible
Models
Theoretical
S -> (BOX) -> R
We put a suggestion of what is happening in the box that causes the response as a result of the stimulus
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Computer
The way that a computer works is the same as the brain: a stimulus goes it, then brain/computer, then the response
However, our brain is a dual/quatro processor, whereas the computer is a serial processor
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