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TYPES OF MEDIA (relevant concepts (messaging - email/ chats, games -…

- - - - allows prompt and consisce delivery of informtion to consumers ; is widely available ; low-cost source of information
      - can have poor representation and quality (dependent on external factors such as the government's involvement in the dispersion of information): has a short life span due to the fact that it is likely to portray the events that has occurred within days of the printed edition; negates the poor and illeterate
      - flexible; provides a more in-depth analysis of the issues ( for local/ national newspapers) ; has a broad range of coverage; is considered an all-in-one package as there is a multitude of topics covered in one newspaper; it involves readers actively
    - - specialized advertising media that has a wide range of purpose- to disseminate information pertaining to topics such as education, entertainment, and specialized areas that businesses and consumers see a need for
      - its use of graphics, colours and illustrations attract viewership while helping disperse detailed information which accompany the flashy designs
      - consumers are likely to keep magazines since they are relatively more expensive than other types of printed media and thus are not dumped after single use ; has high reader involvement; can be classified to local/international categories; can reach specialized groups.
      - high cost; limited viewership; low flexibility; printing process is relatively complex
    - - relatively more long term than the other 3 medias mentioned above
    - - controlled by the government and corporations ( who are likely to be held accountable to laws, and thus are more inclined to work for the benefit of society)
    - - efficient medium to spread awareness
      - some forms of printed media have a a huge fan base and thus has much readership
    - - [for companies & firms]
        
        printed media has a short life span and thus is not an advisable way to garner readership for advertisements
        
        it requires audiences to purchase a particular brand of newspapers, whereas the internet is widely accessible and flexible for reader's use
        
        advertisement are likely to get lost // has low readership due to high levels of competition
      - the internet's reach is arguably much wider than that of printed media, and is expected to grow much more in the coming years.
    - - effective in establishing a favorable response from consumers- they are more inclined to try out products etc.
      - could result in consumer fatigue and thus ineffective advertisements as consumers will associate products/brands with negative emotions such as annoyance
  - - - considered to be the principal source of information for many individuals; it is believed to be the most authoritative and influential medium for mass audiences; is a multi-sensory experience (sight, sound, motion) which further involves viewers
      - powerful way of conveying messages using audio and visual media, wide coverage and cost effective: FOR ADVS, there is a long life span due to the intrusive and repetitive nature they can take on television; offers consumers a wide-array of choices
      - not privately available for the poor; high cost for both consumers and producers; limited attention by viewers; advertisements can be intrusive due to the fact that consumers can't control their duration
    - - personal medium that offers selectivity, cost efficiency and flexibility to consumers
      - wide coverage; is widely available for the masses; due to its cheaper cost of purchase, it is also more available to the poor and illiterate. it also offers high selectivity for consumers due to the multitude of channels and is cost efficient for both producers and consumers
      - only involves sense of hearing; messages are short-lived; efficiency of message is dependent precision of script, accompanying sounds and level of distortion
    - - popular source of entertainment and is viewed by people of all classes and sociio-economic status
        
        large exposure; companies have maximised their costs as people are unable to skip through advertisements; there is always a significant market for both movies and videos
        
        audience irritation can ensue; advertisements have a limited frequency.
- - - - social media
        
        social / media sharing networks
        
        google groups
        
        allows individuals to share ideas and thoughts on the same platform (more of a collaborative tool)
        
        instagram
        
        facebook
        
        the fact that social media negates physical borders due to its virtual nature, it aids networking of individuals no matter how far they may be.
        
        such platforms promote and encourage youths to participate in trends (mainly for the purpose of amusement). i
        
        youtube
        
        snapchat
        
        twitter
        
        Has an expansive reach considering the rapid urbanisation of the global economy in recent years.
        Initially used for personal aims such as connecting with friends and family, social media network has since rapidly progressed as the forefront of global networking in the business landscape.
        
        It is used by individuals, companies, governments, security agencies and researchers. Arguably, it has changed the social fabric in the recent years and is expected to have farther-reaching consequences in the future. social media has not only allowed for the dispersion of more information, it also has granted individuals the platform to share their own information.
        
        tiktok
        
        whatsapp
        
        telegram
        
        strengths
        
        networking w/o borders
        
        instant news and information (real-time updates)
        
        efficient marketing avenue for companies
        
        encourages awareness and activism movements
        
        rapid exchange of ideas+ high degree of social collaboration
        
        weaknesses
        
        addiction
        
        associated with increased risk of mental health problems such as depression and anxiety.
        
        linked individual impressionability and the fact that social media is an avenue for individuals to portray their ideal selves and not their real selves- could exacerbate underlying issues and insecurities which in turn could reduce one's quality of mental health.
        
        furthermore, there is a distinct lack in the interaction with people in the real world context, thus severely limiting their interactions with others in a deep and emphatic way.
        
        frauds and scams
        
        financial scams
        
        identity theft
        
        misleading information; extreme case - propaganda/ self-radicalisation
        
        cyberbullying
        
        hacking
        
        privacy issues
      - online forums (discussion forums)
        
        reddit
        
        Flickr
      - bookmarking and content curation networks
        
        social media
        
        pinterest
      - consumer review networks
        
        amazon
        
        Trustpilot
      - blogging and publishing networks
        
        WIX
      - interest-based networks
        
        pinterest
      - social shopping networks
        
        ZALORA
        
        ZARA
      - sharing economy networks
        
        airbnb
      - anonymous social networks
        
        tellonym