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facebook ads for dropshipping (videos (get to the point quickly (keep your…
facebook ads for dropshipping
look a like
create curiosity, engage, be fun
campain
ad set
schedule
budget
placement
targeting
ad
copy
images
video
thumbnails
linkgs
be organized
objectives
brand awareness
this is not the right objective for dropshipping ecomerce
reach
reach pepople who are interested in our product and who are willing to buy
traffic
its not the best option for the dropshipping because its not target enough for people to buy
engagement
this is not the best option because we want the engagement for people who usaly buy only
facebook will show your ad to people who particularly engage a lot with content
it's valid to get
social proof
its valid to
test your product
they will give you engagement
not sales
strategy
for begginners with low budget
1
pick an engagement objective,
2
choose a large audience,
3
you put a daily budget equal to your margin, let's say 20/day for 3 days,
4
after one day, if your price click is more than 1$ you should kill the ad and try another copy or another image or video
create a audience with the people that saw 50% of the ad video, and then create an adset with an objectve of conversion for these people
lead generation
its not a goal for make a sale
conversion
it's exaclty what we espect
drive users who will make valuable actions on our website
purchase
strategy
the more purchase you have, the more data facebook will have
(((margin * 25)/7)/2) to test, try for 3 days, if it's profitable, increase by 3 times the spent for the rest of the week
you have to have at least 25 purchases in one week for algorithm optimization
view content
strategy for begginners with small budget
if you are getting more than 1 dollar per view content you should revie your campain
try more than 50 views per day
after one week if you have a lot add to card, you can change the pixel of ad set or create another chosing conversion from "view content" to "add to cart"
you only change to add the cart after have 25(ideally 50) "add to cart "in one
week
view content first then add to cart and then purchase
design photos
take alixpress photos, modify them and work on them to make them stand out
find out what photos is engaging more
atract curiosity
videos
show videos that don't required sound
get to the point quickly
keep your ads shorts, sweet, and engaging to get to the big points faster
be entertaining
remember people are on facebook to have fun, so give them what they want
show your product benefits
design attractive videos thumbanils
copy
a long link
benefits > feature
create urgency
break objections
2 links in description MAY increase the clicks
keep it simple, positive and fun
schedule
start at midnight(00:00 am)
audience
location
countries in which people actually buy online
1# united kingdom, 2 united states, 3 south korea, 4 france, 5 china, 6 australia, 7 canada, 8 japan, 9 israel, 10 germany
age
gender
language