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Chapter 7 - Investigating Methods/ Evaluating measures and their findings,…

- - - - Limited in what conclusions can be drawn
      - Very costly and time consuming
- - - - Ecological validity- how it reflects real life?
        
        Population validity- how well findings can be applied to the wider population?
  - - - Measure of how the results can be replicated again using the same study
      - Social desirability bias-I.e people saying what they thnk you want them to say- P283 IM