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Tesla (Chasm during lifespan (Threat of substitutes, Threat of new…
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- Age 34-50
- Male and female
- Corporate or business professionals
- Income $70,000+
- Lease vehicle through work
- Optimistic in experimentation
- Skeptical of advertisement
- Future-oriented customers
- Trust the science and R&D are reliable
- Open to innovative innovation and developments
- Enjoy problems solving problems
- Have a broad variety of interests and activities
- Target cities and states that have a presence already developed but with smaller than the eastern and western coasts
- Example : New York, Texas, Chicago