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ICI Services (Social (Paid Ads (not currently going), Organic social media…

- - - - Include info on rentals for products out of budget
    - - Education/Training
      - Repairs
      - Calibration
      - Support/check-in
  - - - Long email chains with action items buried and unclear
      - Struggling to get a hold of decision makers
      - Staff doing work outside of their job descriptions
        
        No actual marketing person on staff.
      - Working reactively
      - No project management system
      - Gap between Chelsea, Merissa, office, and lab
      - Photos & videos stored on individual PCs
  - - - Testing
      - Content
      - Nail down platform
      - Automation sequences
    - - Boostability: no remarketing, limited maintenance
- - - - Process development