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marketing (market resurch (target market, methods of market resurch,…
marketing
market resurch
target market
methods of market resurch
primary resurch
secondary resurch
trials
questioners
focus groups
interviews
websits
internal data
newspapers and magazines
the role of marketing
1) identifying and understanding customers
2) informing customer
3) increasing sales
market segmentation
focuses on segmenting the flowing
age
gender
income
location
life style
the markating mix
price methods
competitor pricing
cost-plus pricing
penetration
skimming
promotional pricing