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Building Long-term Success (QUALITY (Quality control (Moore (2017) 7 key…
Building Long-term Success
MARKETING
Business to Business relations
Internal marketing
Improved customer service
Kotter (1990) 8-Step process of successful change management
Consumer relationship marketing
Maintain relevance
Maintain loyalty
Measuring success
Financial
Non-Financial
Crisis Management
Crisis response
Transparency
Responsibility
INNOVATION
Timescales
Mid-term
High investment and Risk
Long-term
New ways of doing things
Short-term
Clear aims, quick outcomes
Continuous Innovation
Creative Destruction
Change Management
Rogers (1962) Diffusion of innovation
Conner (1993) Burning Platform
Engaging with change resistance
Bottom Up / Consultative approach
Transformational Leadership
Problem Solving
Hansen & Birkinshaw (2007) Innovation Value Chain
Increasing Value
Value Players
24/7 Capitalism
Cycles
Business Cycle
Product Lifecycle
Vicious and Virtuous Cycle
Incubators
Start-up support
Accelerators
Grow from established
Venture funding
POLITICS
Identifying Stakeholders
Hartley & Fletcher (2008) Leading with political astuteness
Soft Skills
Political games
Organisational Power Dynamics
Employees
Investors
Shareholder value
Short-term gain v Value Creation
Long term value measurements
Deprival Value
Historical cost accounting
Fair Value
Government
Customers
Suppliers
Interest Groups
Shared Value
Economic & Societal Benefit
Collective Impact
Large scale Social Change
Competing Values
LEADERSHIP AND MANAGEMENT
Motivation
Sinek's (2011) Golden Circle
Herzberg (1959) 2 Factor Theory
Maslows (1943) Hierarchy of needs
Culture
Multiculturalism
Gender leadership
Grint et al (2017)
Person
Result
Position
Purpose
Process
QUALITY
Cost of Quality
Perception based
Parasuraman (2004) Zone of Tolerance
Slack (1994) Importance performance matrix
Quality control
Moore (2017) 7 key tools to control quality
Continuous Improvement
Parasuraman (1985) Quality Gaps Model
OPERATIONAL RISK
Risk Assessments
Establish source of risk
Likelihood vs Impact
Operational resilience
Risk Mitigation
EMPLOYMENT RELATIONS
Economic Perspective
Legal Perspective
Regulation perspective
Negotiations
Inclusive and Participatory working
Flexible working
Work/Life Balance
Business v Worker conflict
New Millennium
Opportunities
Employee Empowerment
cooperatives
Increased mobility
Improved Labour rights
Unions
Positive Engagement
Challenges
