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Twitter (Niches (PRIMARY: Families/Educators (ACCOUNTS (Steven W. Anderson…
Twitter
Niches
PRIMARY: Families/Educators
ACCOUNTS
Steven W. Anderson | Educator/Speaker/Blogger/#Edchat Creator/Learning Evangelist, etc.
web20classroom
| WHY: Major influencer in the Edtech space (which is the most prominent sub-niche in the education niche on Twitter) and posts lots of helpful info for teachers and positive/optimistic content
Dedra Stafford | Ed Author, Teacher, and coach
dedrasedu
| WHY: Posts consistently positive content and fun tools for teachers and other educators that could often be connected to Jarous' activities
Southern Marin Moms | Mother's club/community group based in Southern Marin
SmmcMoms
| WHY: This account is mostly an aggregator of other content, that they think would be interesting to Bay Area moms. Covers a wide range of topics, but always positive and family friendly. This account does the curation for us, and interacting with things they retweet sends both
SmmcMoms
and the original an account -> 2X the engagement and reach every time
MESSAGE: We are on a mission to bring families, schools, and communities together through collective self-betterment and fundraising for great causes
SECONDARY: Positivity/Mental Health/Wellness
ACCOUNTS
Dr. Emily Anhalt | Psychoanalytic Psychologist/Emotional Fitness Consultant/Promoter of self-awareness in all forms
dremilyanhalt
| WHY: She's based in San Francisco, and posts almost entirely content about stabilizing your mental health and remaining positive.
David Novak | Leadership Coach, co-founder and former CEO of YumBrands (KFC, PizzaHut, TacoBell, etc.) "Making the World a Better Place by Creating Better Leaders
DavidNovakOGO
| WHY: He has a massive following yet often interacts with small accounts who comment on his posts, he has a mission statement of "making the world a better place by creating better leaders," has altruistic outlook
MESSAGE: We want to encourage communities to think positively, adapt a "glass half full" / growth mindset, and be altruistic/think about community. We want people to reflect, and reach a positive state of mind.
TERTIARY: Fitness/Physical Health
ACCOUNTS
Ashley Pitt | Wellness as a mom with no extremes / group fitness instructor, blogger, "recovered perfectionist"
apstyle
| WHY: posts lots of fitness content, recipes, etc., and its a plus that she overlaps with our parenting and mental health communities
Allison Tibbs | Healthy living advocate, personal trainer, blogger, based in San Francisco
AllisonTibbs
| WHY: posts good healthy living tips and is local/connected to local fitness communities
MESSAGE: Crush your fitness goals by tracking them in the Jarous App! We support users on their workout journey, and tie that desire to get fit to a desire to make our communities better!
TERTIARY: financial wellness/career development or goals
ACCOUNTS
Krista Canellakis | Based in Sac, works for
CaGovOps
| WHY: posts lots of helpful information for individuals related to career (ex. rn about working from home), consistently positive
Terri Lomax | Podcaster and Career Strategist based in San Francisco
TerriLomax
| WHY: Posts lots of positive content about conquering career goals and personal growth
MESSAGE: We want to support you in your financial and career goals, so that you can be financially stable and support organizations financially
TERTIARY: environmentalism/reducing waste
ACCOUNTS
SF Environment | San Francisco's environment department "Our home. Our City. Our planet."
SFEnvironment
| WHY: posts San Francisco-centric environmental updates and tips on how to be more green
Sierra Magazine | Environmental news, lifestyle tips, etc. from the Sierra Club
sierra_magazine
| WHY: One of SF's oldest nonprofits, post lots of listicles about how to be more sustainable
SF Bay Area Women's Environmental Network | community of working professional women in the environmental field
WENBayArea
| WHY: not too much re-tweetable material, but engaging with them is good b/c the reach covers followers from many different nonprofits and organizations
SF Recreation and Parks | City department official account
recparksf
| WHY: post lots of positive content of greenery and beautiful sights around the city, tweets encourage you to enjoy nature and make environmentally good choices
MESSAGE: As everyone's trying to be greener, we encourage people to be even more effective by tracking their goals and making it a group effort with Jarous
Branding
GOALS
FIRST PRIORITY: To increase brand awareness around our
mission
: to encourage people to live more altruistic where they feel empowered to not only be better people, but also see how by being better people they make their entire communities better, too
METRIC: Followers, retweets, and likes, and impressions
SECOND PRIORITY (will shift to first priority when product is launched): To get more users to download our app
METRIC: downloads
Aesthetic
Main Jarous colors: mint, green, red, orange, yellow, periwinkle, and violet
Lighter washes, make sure white in photos is always "bright" white so as to give professional/company/positive aesthetic
Polished, clean, and streamlined (rather than DIY) for photos and graphics
Language
Words to not use
Crowdfunding, Self-Improvement, "not" to do something (esp if it's anything like "don't use this product"), politics
Keywords
Fundraising, community, community-building, lifestyle, lifestyle improvement, sustainability, positivity, altruism, philanthropy, health, wellness, parenting, educators, education, school
Strategy
Daily
1-3 Original Posts
30% Primary Niche, 20% Branding, 40% all other Niches
Weekdays: 2-3 Engagements (Retweets or Comments) | Weekends: N/A
Weekly
1 Twitter Chat