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セールスエンゲージメント (セールスエンゲージメントの世界観 (定義 (Sales engagement is the interactions…
セールスエンゲージメント
セールスエンゲージメントの世界観
定義
Sales engagement is the interactions that occur between buyers and sellers. An engagement can be defined as any action a potential buyer takes on a property or channel owned by the seller. Therefore when a prospect, opens, clicks, or responds to an email sent by a company, any of those actions qualify as a sales engagement. Other examples of a sales engagement include inbound or outbound phone calls, voicemail messages, interactions on a website or social media profile, or even an event or webinar attendance.
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity.
Sales engagement can be defined as the interactions that take place between a buyer and seller, and can be measured in time and touch points. For example, a buyer’s view time on a presentation or webinar, or whether he or she viewed or clicked on an email. These are measurements of sales engagement.
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