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Find Innovation Where You Least Expect It by Tony McCaffrey and Jim…
Find Innovation Where You Least Expect It
by Tony McCaffrey and Jim Pearson
common psychological bias
functional fixedness
businesses are constantly hampered by functional fixedness
Managers have blind spots
People do not have to remember all the components under consideration, because the graph shows them in a glance. This systematic approach takes some of the mystery out of innovation.
Functional Fixedness
Karl Duncker
brainteaser
Cognitive psychologists
insight problems
neurological tactic
enemy of innovation.
barrier to innovation
“Can it be broken down further?” and “Does our description imply a particular use?”
brainswarming
changing how we describe the object and how we think about its component parts.
effective alternative to traditional brainstorming
Design Fixation
four types of features
materials
shape
size
parts
Goal Fixedness
The way a goal is phrased often narrows people’s thinking
“repel energy”
barriers to innovation are like gravity
pervasive
predictable
not all that strong.
“right solution”
find different ways to phrase the goal to bring out different solutions