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Sampling (Cluster sampling (Units in the population can often be found in…
Sampling
Cluster sampling
Units in the population can often be found in certain geographic groups or "clusters" for example, primary school children in Derbyshire.
A random sample of clusters is taken, then all units within the cluster are examined.
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Quota sampling
The aim is to obtain a sample that is "representative" of the overall population.
The population is divided ("stratified") by the most important variables such as income, age and location. The required quota sample is then drawn from each stratum.
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Disadvantages
Not random, so some risk of bias
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Systematic sampling
After randomly selecting a starting point from the population between 1 and *n, every nth unit is selected.
*n equals the population size divided by the sample size.
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