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Marketing Research - Sampling (((Advantages, Simple to design and…

- - - - Advantages
        
        Easier to extract the sample than via simple random
        
        Ensures sample is spread across the population
        
        Disadvantages
        
        Can be costly and time-consuming if the sample is not conveniently located
- - - - Advantages
      - Quick and easy way of obtaining a sample
      - Disadvantages
      - Not random, so some risk of bias
      - Need to understand the population to be able to identify the basis of stratification