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SMMCG4 [BS-1] Leading Strategically (Mission (What makes good mission ?…
SMMC
G4
[BS-1] Leading Strategically
Mission
3 Purpose
Transparent
Inspiring
Resolve Dispute
For example: Google
To organize the world's information and make it universally accessible and useful.
Sell Motorola Mobility
Not all company have mission. But may implicitly understand.
Strongly influenced by the founders and early managers.
What makes good mission ?
Emphasize on creation of some types of customer or social value
Don't lose sight of the customer needs or problem.
Actually lived and practiced by the company.
Memorable,inspiring,brief statement
= A brief statement about what the company’s ultimate goals and objective are.
What is Strategic Management?
Top Leadership Perspective
Long- Term View
Overall Goal Orientation
Choices & Decision
Business Management is a single unit of it.
Value
A code of conduct for the company and its employees
Expected to behave
Vision
A short aspirational statement about the future direction and impact of a company
May change occasionally
Strategic intent: a special stretch vision
Business Model & Innovation
V.A.R.S.
Framework
Activities, Resources, Capabilities
Not necessary to own and operated itself.
Outsources
Realization (Revenue model)
Product and complements (Razor-blade model)
Printers and ink cartriges
Freemium model
LinkedIn
Leasing and subscription model
Netflix
Two-sided markets model
Google
Platforms and ecosystems
Facebook
Value proposition
Economic value added (EVA)
Difference between the value or utility.
Create value
Reduce cost
Scope of Enterprise
Envision 3 dimensions
Business vertical scope
Activities resourced to suppliers or downstream partner.
customer segment
The business want to serve - narrow or broad
Business horizontal scope
The amount of different types of products and services
What is Business Model
High Level Abstraction
Experimental
Should
not
encompass all strategy
Must include a
new way
to operate the business and a
key for creating value position
.
Example
Netflix
Envision 3 dimensions
Business horizontal scope remained
wide variety
of products and
narrowly focused
on video streaming services
Business vertical scope,
outsourcing
its Internet services and
video content
Customer segments are
very broad
Features
Convenience
Recommendation system
No additional expense
Coherence & Fit
Strategic fit
External conditions
Internal aspects
Goal: long-run success
Coherence
''First rule of strategy''
Common understanding
Each person's role
Company strategy
SWOT
Starting point
Identifies issues and acts
Subjective
G4
Wendy 陳怡均
Mandy黃舒蔓
Allison 黃資婷
Emily 陳巧萱
Charlie呂沂儒
Thalia 徐麗雅