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HEALTH (DISEASES IN WOMEN (Eating Disorders (20 million women suffer from…
HEALTH
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Fitness
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Body is often considered as a form of physical capital in modern society. Such concepts may help to explain such behaviours as eating, dressing and wearing make-up.
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FEMALE
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VISUAL CONSUMER CULTURE
appearance, body shape and physical control have become central to an individual’s sense of self-identity in a highly.
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Impacts of health and environmental consciousness on young female consumers' attitude towards and purchase of natural beauty products
women lifestyles, self-image, health and economic conditions”.
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ALPHA WOMEN
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A woman who has embraced her leadership ambitions. She is talented, highly motivated, and self-confident.
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The term ‘alpha’ actually comes from research on animal behavior. Traditionally, it is used to designate the male animal that is the leader of a pack. These days, the term alpha has morphed.
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BEAUTY
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A heightened concern with one’s body and
appearance leads to an increase in consumption of beauty products
Not looking for society Influencers or environmental consciousness on what beauty is . Just make your own definition and you own mold to fit into.
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MAVINS
A new class of independent women who think differently, who are not afraid challenging the status quo, and who embrace authenticity
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BRAINSTORM
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MALE
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DIRECT AND CRISP, NO CONFUSION
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NATURE
The Aesthetic Turn in Green Marketing: Environmental Consumer Ethics of Natural Personal Care Products
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The idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones — it’s not great
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