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TMA03 - Question One - Critically analyse the company’s current corporate…
TMA03 - Question One - Critically analyse the company’s current corporate strategy - 1000 Words
Is the company diversified? Is it a multinational? Is it vertically integrated? Are there any instances of horizontal integration? <100
Diversification - Does it have different products available -
here
Multinational - is it
here
Inegration forms -
https://learn2.open.ac.uk/mod/oucontent/view.php?id=1543365§ion=4
How has the company grown? Week 17 summarises the main methods that companies can use to grow: organic development, M&As and alliances. Week 20 provides additional information about entry mode choices in foreign markets. For instance, in Activity 20.7 you discussed entry mode choices at Lamborghini. <200
How did they grow -
here
Lamborghini Activity -
here
Intro <100
Introduce Question
Introduce Company and lead into point 2.
Introduce Structure
How does Johnson et al.’s (2011) buy, ally, or DIY matrix (see Week 17 Section 4.1) apply to this case? <150
Johnson et al. (2011) provide a matrix to summarise four key factors that can help when choosing between acquisitions, alliances and organic development (Interactive 17.1).
Here
If you have identified any instances of vertical or horizontal integration, what do you think their drivers were? Can you think of any potential benefits and downsides the company might have faced while pursuing the type of integration(s) that you have identified? You can refer to Week 18 to revise vertical integration. <200
Reasons for Vertical Integration -
here
Example -
Here
Advantages and Disadvanages example -
Here Part 2
How would you define the company’s business portfolio? If you have identified any instances of product diversification, what do you think their drivers were? Were the new businesses/industries related or unrelated? Can you think of any potential benefits and downsides they might have faced? Refer to Week 19 for the topics related to product diversification. <200
Diversification - Does it have different products available -
here
Example of Product Diversification -
Here
Example of Advantages and Disadvantages -
Here
Why do you think the company ventured abroad? What can you say about the foreign locations that they chose and their speed of internationalisation? Which strategic approach to competing internationally do they use? Can you think of any potential benefits and downsides they might have faced while competing in more than one location? <200
Why? -
Drivers for Internationalisation
What about the location choice? -
Here
Strategic Approaches
Benefits and Advantages Analysis - B
ottom of this page table
Do you think that corporate political activity (CPA) was important in their expansion to new countries? 100
https://learn2.open.ac.uk/mod/oucontent/view.php?id=1544336§ion=4.1
Conclusion <100
Refer back to question