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Conversion (Users (PPC, SEO, Email, Referral/Affiliate), Transactions (UX…

- - - - Page speed
      - XML speed
    - - Bugs
    - - Supplier data
      - Vehicle data
      - Terms & Conditions
      - Extras
    - - Accessibility
      - Legibility
      - CTAs above the fold
      - Responsive on mobile
      - Visual hierarchy
      - Color
    - - Search
        
        Filtering
        
        Sorting
        
        Saving
        
        Viewing
      - Payment
        
        Methods of payment
        
        Trust factors
        
        Clarity of payment schedule
        
        Clarity of transaction summary
      - Data Entry
        
        Form size
        
        Form function
        
        Form number
        
        Privacy concerns