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Office for Community Faculty (Staff (Executive Director, Helene…

- - - - STRENGTHS
        
        Customer Service
        
        Contact Information for Community Faculty
        
        Graphic Design/Marketing Support
        
        Funding
        
        Personnel
        
        Technology
        
        Support of Leadership
      - WEAKNESSES
        
        for internal (already existing CF) communication, we don't send consistent communication
        
        the communication we do send does not have a clear purpose right now
        
        we do not utilize technology
      - OPPORTUNITIES: AKA ACTIONABLE ITEMS
        
        We can create visually appealing collateral to distribute to our Community Faculty
        
        We can use the branding standards to create a similar looking video each time we record one
        
        We can use the new logo on everything that goes out so that we have brand recognition and awareness
        
        We can email, call, or see our people in person-- we have the opportunity to do all of the above
        
        Bi-Weekly "Just a Minute Community Faculty" videos
        
        Newsletters in print twice a year
        
        Newsletters digitally 4X a year
        
        Personal phone calls occasionally
        
        Personal emails occasionally
        
        Two CME events hosted/sponsored by UNM annually
        
        1 OCF staff visit to the community per year (8 regions)
        
        We have the opportunity to serve our Community Faculty well
        
        Develop a common greeting that reminds us that we are here to serve that encompasses the value placed on the faculty members. Similar to chick-fil-a and "My pleasure."
        
        We have the funds to give the Community Faculty what they ask for
        
        Pay for a CME event and baseball game
        
        Pay for a CME retreat at Ghost Ranch
        
        Conduct a survey so that the community faculty have a chance to ask for something
        
        Resource page-- figure out where it needs to go
        
        We can use technology to send engaging communication
        
        video "Just a Minute Community Faculty" announcements, opportunities, and celebrations
        
        Social Media to celebrate our community faculty
        
        Fun updates from former students??
        
        We can leverage the support of our leadership to make engaging communication
        
        We can leverage the support of the leadership to advocate for the needs of our community faculty
        
        A monthly email/digest of the needs of our community faculty
        
        FEEDBACK FROM SURVEY OF COMMUNITY FACULTY STAKEHOLDERS: THIS SURVEY FOCUSED ON THE SUCCESS OF THE OFFICE AND HOW THEY COULD IMPROVE-- NOT MANY QUESTIONS ABOUT THE NEEDS OF THE COMMUNITY FACULTY IN GENERAL, THE SURVEY COULD HAVE DONE A BETTER JOB OF EXPRESSING THE OFFICES DESIRE FOR FEEDBACK REGARDING AREAS THAT THE OFFICE CAN BE HELPFUL FOR THE HEALTHCARE PROVIDERS IN THE FUTURE
        
        Infrequent contact and encouragement
        
        ACTION: SEE THE ITEMS LISTED UNDER GOAL 2: TACTIC B
        
        ACTION FOR ENCOURAGEMENT?????
        
        Insufficient coordination with the community faculty regarding the rotation
        
        ACTION?????
        
        Not asking for feedback from community
        
        ACTION?????
        
        Retention of great professors
        
        ACTION?????
        
        Duplicating services provided in the community  
        
        ACTION?????
        
        Communication; language – not all programs use the same words – that is  community faculty, preceptors, etc. (n=2)  
        
        ACTION: CONTINUE TO DRAW ATTENTION TO THE WORDS THAT ARE USED SEPARATELY IN EACH VIDEO/NEWSLETTER ETC.
        
        Could be more transparent and active about recruiting community faculty. I have a clinical practice outside of UNM and I receive all of the emails my community colleagues receive, and have never once seen an invitation to precept in clinic
        
        ACTION??????
        
        I’m not sure of the Office’s strategic plan  
        
        ACTION?????
        
        More frequent contact and encouragement; more involvement with community faculty and develop close ties with each one of them; develop an ambassador for each program from your office that collaborates with us to identify our needs (n=2) (n=1)
        
        ACTION: SEE GOAL 2
        
        Partner with IHS in an effort to increase community involvement
        
        ACTION??????
        
        Involve the residents  and fellows as well as other nonphysician personnel (n=1) (n=1)  
        
        ACTION???????
        
        Help support our events and publicize them  
        
        ACTION?????
        
        Include the other colleges’ clinical coordinators on recruitment visits
        
        ACTION: NURSING AND PHARMACY CLINICAL COORDINATORS INCLUDED ON VISITS
        
        Offer more compensation or benefits to preceptors (n=2)
        
        ACTION???
        
        Online access to the UNM SOM
        
        ACTION: DASHBOARD
        
        Communication; communication on what you are doing (n=1) (n=4)
        
        ACTION: SEE GOAL 2
        
        collaborate with  private community in educational and recruiting efforts,
        
        ACTION: COMMUNITY VISITS WITH "CHAMPIONS"
        
        Be more active with community faculty in their communities  
        
        ACTION VISITS WITH CHAMPIONS
        
        collaborate with  private community in educational and recruiting efforts,
        
        ACTION?????
      - THREATS
        
        Because we are inconsistent, we risk appearing irrelevant, or untrustworthy
        
        Because our current communication lacks purpose, it cannot be assessed as successful or not-- we don't know if we are meeting our goals if we don't have any
        
        Because we do not use technology to communicate, we may be alienating our audience
    - - Branding Statement Call for Collaboration
        A branding statement should: Summarize the values, vision, and mission of the office (also of UNM SOM) while also highlighting how the office fills the needs of its audience (community faculty).
        Sample/Starting Point: Our Branding Point in 3 A's
        The OCF serves the community-based faculty of the UNM School of Medicine by providing access to relevant fieldwork information, education, and resources, advocacy for the needs of community-based educators, and affiliation to a close-knit membership of professionals with the common goal of providing high-quality medical education to the future healthcare providers in New Mexico.
  - - - Excellence and Accountability in the conduct of education, research, patient care and community engagement.
      - Compassion in patient care and for the lives and conditions of all New Mexico's people.
      - Diversity that values the unique characteristics of all people and that is actively sought at all levels within our academic community.
      - Integrity, Professionalism and Ethical Behavior that embodies the principles of altruism, beneficence and justice; promotes patient care, learning, research and productivity through relationships based on courtesy, civility and respectful communication; and is worthy of the trust and respect given to us as teachers, scholars and healers.
      - Social Responsibility demonstrated by discovery and teaching about the social, economic, and cultural contexts of New Mexico peoples health; commitment to health promotion and disease prevention; and by self-evaluation of the access to and quality and distribution of our health care professionals and services.
      - Creativity and Innovation that translates biomedical research into individual and community health benefits and medical education into population health literacy, that accelerates health technology diffusion to all corners of the state, and that transforms the science of clinical care into a healing art and the integration of academic and local knowledge into an improved quality of life for all New Mexico people.
      - OCF Mission: The UNM School of Medicine Office for Community Faculty will establish and foster a seamless and meaningful experience across disciplines so that faculty and learners work together to improve health care in New Mexico.
      - OCF Vision: The UNM School of Medicine Office for Community Faculty will support a community-based faculty program by providing the highest quality of medical and health science education to our learners while ensuring a professional, supportive and creative experience for all.