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Overview on 7A framework (Attention (Headings, hooks, meaning and…
Overview on 7A framework
Authentic
Not about oversharing
Shareability of your unique voice
A great / real writing voice
Business & communication driven by values
Leave behind a bland corporate product that feels like advertising
Ability to create artisanal content
You as the creator
Authority
Combine meaning & fascination
Become an expert that your audience can relate to
Teach audience how to solve a problem
Ties back to authenticity & human voice
Agile
Do more what works
Understand your audience
Map out things to try
Attention
Headings, hooks, meaning and fascination
About relationships to gain traffic & attention
Captured & sustained
Go beyond the click
Begins with social or search
Domain on the web that you control
Communication with your email list
White papers & reports
Deeper connection
Focus attention on serving
Audience: whose attention are you capturing
Action
Generates sales and leads
Direct response copywriting
Writing that persuades
Motivates audience to take specific action
Sign up for an email opt-in list
Make a purchase
Take a political action
Make a donation
Audience
Broader eco-system
Leads
Prospects
Existing customers
Past customers who advocate you
Second customer
Shares your content
Big fan of your product/service
Shares their insight & concerns about the topic
Best source for new ideas & objections
Build relationships with social media
Use social media to listen for problems
Use social media to grow your business with new connections
Acceleration
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