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Internal Marketing (Principles (Objective that each worker knows what he…
Internal Marketing
Principles
Objective that each worker knows what he does
Improve the communication
Have a very clear vision
Internal and interactive information
Employees must accept that the company’s training services
report the strategies and results that they get.
The employees must understand that they have to act as indicated
provide tools to people
The company’s staff
Elements
The sales force
Internal communication
The company
The final objective
Employees
Models
Christian Grönroos Model
Rafiq y Ahmed Model
Leonard Berry Model
Lings Model
Phases
Phase 2
Adaptation of the internal market to the demands of the external market
Phase 3
General mobilization around improvement actions
Phase 1
Knowledge and understanding of the internal market