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RE -- Engagement Stella Yang (Integration details (Deeplink or Onelink,…
RE -- Engagement
Stella Yang
User
User flow
User segments -- deeper segment cost more
User base -- DAU and MAU
MMP
The way to fetch deeplink or onelink
Reporting issue
Enable agency/network access
Mostly AF, Adjust and Branch(data discrepancy)
Price and KPI
Dynamic or fixed
CPA or ROI (ROAS)
Hard or Soft
Client
E-commerce
Jollychic: ROI SA
Newchic: ROI SA
DH gate: ROI US
Game
ULU: ROI KR
Ourpalm: ROI ID/TH
Gamesofa: CPA TW
Basic APP info
Preview link
Geo
APP name
Integration details
Deeplink or Onelink
Inactivity window -- 3 days is what we recommend
Budget -- total and daily
Reattribution window -- 30 days is what we recommend
VTA
Creative -- Static banner, rich media -- Gif, Video, Product feed for e-commerce client
Localization is very important
Campaign name template
Reporting -- time zone; the logic of advertiser counting the ROI; whether the advertiser have it's own BI platform; whether do we support to postback the cost the MMP
Optimization logic
Renew strategies; change and optimize the user segments
Apply new creatives
Try different Ad formats
Change the bidding
Obstacles
Advertisers are not 100% familiar with this part
Need customized proposal per app
Not willing to share user data:
Enough events; enable - send revenue tab
Sessions with MMP to eliminate integration doubts
Reporting -- timezone and cost postback to MMP