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Expert secrets (Charismatic Leader (Persuade (Encourage Dreams, Justify…
Expert secrets
Charismatic Leader
Attractive Lifestyle
Certainty
Polarize
Persuade
Encourage Dreams
Justify Failures
Allay Fears
Throw Rocks
Care
Valueable
Status
Intelligence
Wealth/power
Physical appearance
Style
Story Telling
Simplification
Complex
Metaphor
Detailed
Plot
Character
Victim
Weakness
Desire
Desire
Conflict
No Return Point
Cause
Ignite
Future Based
Epiphany
Emotion
Logic
Opportunity
Work FREE
Big Domino