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Data, Privacy & Trust (Challenge of marketers (Concerns of customers,…
Data, Privacy & Trust
Challenge of marketers
Concerns of customers
lack of transparency
savvy
not reader friendly websites
afraid of data being misused
how targeted ads are being shown?
still confused about digital technology because of lack of transparency
Data of companies
misbelief that brand just want profit
consumer-brand relationship importance
transparency of how data funtions
Make reader friendly website and privacy policy
Present approach of marketers
online, focus groups testing
how effective are those techniques?
Neuromarkting trustworthy?
personalisation is the future
transparency and genuine communication to audience is necessary
How to rebuild the trust of costumers
Societal change
Industrialisation 4.0
hybrid communication
interactivity with customers
relationship, building trust is essential
education & skills
Shift of customer landscape
want personalisation
social media still less trusted media
individualised attention + knowledge
tailored promotions
different generations different wants and needs
How to create trust and engagement?
fast customer service
personalised and trustworthy campaigns
Reassurance on data rights belonging to the customer
GDPR
brand equity if positive feedback
honest communication and purpose
The Future for marketers and hybrid marketing campaigns
Communication of companies
adapt to environment
clear communication to stakeholders
take responsibility for data use
brand loyalty if good brand-customer relationship
Communication of marketers
understand customers pain points and wants and needs
engage in online content
agile marketing approach
high quality of digital content
collaboration with customers, 'being part of the process'
personalisation
the Future of marketing
emotional connection to content created
align purpose to brand
inclusion in innovation process
Digital era: AR, VR trends