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Programmatic Ideas (SSPs (FreeWheel (FreeWheel storefront?, FreeWheel KV…
Programmatic Ideas
SSPs
Xandr
Xandr KV Hub
Pubmatic
Google
FreeWheel
FreeWheel storefront?
FreeWheel KV hub (deals and new demand)
Rubicon
HB integration
Products
Data
Data deals (free data)
Video
Instream
Instream data deals (free data)
Outstream
Display
Native
Plista
Strossle
Triplelift
Competitors
FB competitor analysis
Danish JP
Sanoma Netherlands
Communication
media.sanoma.fi
Google Analytics
programmatic Catalogue site
"Contact us" site (lead generator)
Programmatic SEM
Agencies
International
Routa agents
Domestic
New agencies?
Contact new openRTB buyers (Xandr)
Contact new programmatic buyers (Google)
Slack message about media use
Tech
New deals setup
tactical, mobile, brand
Internal processes
Blocks
Double check creative blocks
Pricing
Simplified pricing
Sales teams/ digistrategists