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PHOTOGRAPHY (CONVENTIONS (FOCAL POINT (THE FOCAL POINT IS DEFINED AS A…
PHOTOGRAPHY
CONVENTIONS
FOCAL POINT
THE FOCAL POINT IS DEFINED AS A POINT OF INTEREST, IT CAN ALSO BE DESCRIBED AS THE PHOTOGRAPHERS POINT OF VIEW. THE AUDIENCE'S UNDERSTANDING OF THE PHOTOGRAPH CAN CHANGE EXTENSIVELY AS A RESULT OF THE FOCAL POINT
COLOUR
RELATES CLOSELY TO MISE EN SCENE, COLOURS WITHIN THE PHOTOGRAPH HAS A GREAT IMPACT ON AUDIENCE READING AS DIFFERENT EMOTIONS ARE REFLECTED THROUGH COLOUR
FRAMING
HOW THE PHOTOGRAPH IS FRAMED HAS A GREAT IMPACT ON HOW THE AUDIENCE READ THE PRODUCT. FOR EXAMPLE; SOME THINGS MAY BE CROPPED OUT, A KEY SUBJECT MAY BE CROPPED, ONLY CERTAIN PARTS OF THE VIEW MAY BE CAPTURED, ETC.
QUALITY
THE QUALITY OF THE PHOTOGRAPH CAN BE MEASURED BY THE 'LEVEL OF ACCURACY IN WHICH DIFFERENT IMAGING SYSTEMS DISPLAY THE SIGNALS FROM THAT IMAGE'. QUALITY CAN DIFFER IMMENSELY AND AS A RESULT PROMOTE A DIFFERENT AUDIENCE READING AND ENGAGEMENT
GENRE
PORTRAIT
THE AIM OF A PORTRAIT IS TO CAPTURE A SUBJECTS APPEARANCE WHILST SUGGESTING ELEMENTS OF THEIR CHARACTER
THIS CAN BE DONE THROUGH THE USE OF CODES. FOR EXAMPLE; THE SUBJECT MAY ACT IN A CERTAIN WAY THE PROMOTES THEIR QUALITIES, LIGHTING MAY BE UTILISED TO SUGGEST THEIR 'MOOD', A SHORTER CAMERA LENS MAY BE USED TO ENABLE A CLOSE UP AND FOCUS MORE ON THE SUBJECTS APPEARANCE
FASHION
THE AIM OF FASHION PHOTOGRAPHY IS TO DISPLAY A FASHION TREND, BRAND, OR PRODUCT THROUGH THE EDITORIAL IMAGE
THIS TYPE OF PHOTOGRAPHY IS USUALLY FOUND IN ONLINE CLOTHING STORES OR MAGAZINES AS THE PHOTOGRAPHER IS ADVERTISING A PRODUCT
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STYLE
CAMERA
CAMERA CAN BE MANIPULATED VIA LENS, ANGLE, SHOT SIZE, MOVEMENT, ETC. ALL THESE CONTRIBUTE TO THE PRODUCTION OF THE PHOTOGRAPH AND ALL INTEND TO CREATE MEANING. SPECIFIC GENRES USE SPECIFIC TECHNOLOGIES; FOR EXAMPLE, PORTRAITS WOULD USE A SHORTER LENS AS THEY ARE FOCUSING ON A CLOSE UP IMAGE / SUBJECT
ACTING
MOST IMPORTANT WHEN THERE IS AN ANIMATE SUBJECT WITHIN THE PIECE AS TROUGH ACTING THEY ARE ABLE TO PORTRAY A SPECIFIC FEELING AND ENCOURAGE A CONCEPT TO BE DEPICTED TO THE VIEWER
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LIGHTING
LIGHTING IN PHOTOGRAPHY RELATES HEAVILY TO MISE EN SCENE AS IT PROMOTES A SPECIFIC FEELING / TONE, FOR EXAMPLE DARKER LIGHTING MAY ENCOURAGE A MYSTERIOUS QUALITY
AUDIENCE
READING
AUDIENCE READING CAN BE IMPACTED THROUGH THE AUDIENCE'S KNOWLEDGE OF THE PHOTOGRAPHER, THEIR KNOWLEDGE OF THE CONTENT WITHIN THE PHOTOGRAPH, AND / OR THEIR KNOWLEDGE OF THE PLATFORM THE PHOTOGRAPH HAS BEEN POSTED / UPLOADED TO
ENGAGEMENT
ENGAGEMENT CAN BE ALTERED DEPENDING ON THE PREFERRED AUDIENCE PHOTOGRAPHY STYLE, IF THE AUDIENCE LIKE THE PHOTOGRAPHER AND / OR SUBJECT, IF THE AUDIENCE RELATE AND / OR UNDERSTAND THE CONTENT WIHTIN THE PHOTO
CONSUMPTION
WIDE VARIETY OF CONSUMPTION AS IT IS A VERY COMMON MEDIA FORM IN EVERYDAY LIFE; GALLERIES, GOOGLE, SOCIAL MEDIA (INSTAGRAM, PINTEREST, FACEBOOK SPECIFICALLY), ADVERTISING, ETC.