VIDEO 08
All Marketing Should Start With
The Customer Avatar
How It Helps
Content Marketing – What videos, lead magnets, blog posts, podcasts, infographics, etc. you should build to attract and convert your avatar
Paid Traffic – The types of targeting options to use and platforms you should buy your traffic from
Product Creation – What solutions your avatar is looking for
Copywriting – How you should describe the offers in your email marketing and sales letters to make your avatar want to buy
Email Marketing – Which email marketing campaign your avatar should receive
Social Media – What kinds of things to share with your audience to promote engagement with your brand
Customer Service – How to speak and service your customers
Design Choices – Larger fonts for older audiences, more inspiring images for female-focused audiences, etc.
What to Include in Customer Avatars
Problems - listing out the problems of your ideal customer in relation to the solutions that your product or service is providing
Values and Goals - list corresponding products and services you provide
guides:
Product Creation
Content Marketing
Copywriting
Email Marketing
Information Sources
‘where’ your customer avatar is getting their information will determine where you advertise and the different options you have to reach them
Go niche. Find magazines, blogs, books, conferences etc. that your avatar would know or be excited about, but others wouldn’t.
Demographics
Facebook insights, a free and awesome tool, to help us figure this out
Solutions & Objections
Understanding why your avatar may say “no” will help your sales campaigns and convince them to say “yes”.
Pro Tip: Create Multiple Avatars