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Reputation Damage (increase reliability of the system (back up system…
Reputation Damage
increase reliability of the system
back up system distributed across providers. note: switch the order with reliability
frequent system failure in every region of the operation
invest more money
costly to maintain unused back up system
new barriers
increase interconnectivity of regions
invest more money on marketing
monitoring advertising performance
use the right marketing channel e.g. online and offline channels
Marketing Failure
Hiring well-known advertising agency
Create outstanding marketing content
additional causes
marketing channels do not perform well
use cheaper marketing channel
additional barriers
inadequate investment
back up system
hosting service maintenance
denial of service
more barriers
practice user identification e.g. CAPTCHA
enhance competitive advantage or unique selling points
product diversification
Acknowledge company's lack of the competitiveness, apologise, and provide offerings to use its products
customers switch to competitors
x
more barriers
intelligently assessing recruitment needs
have robust HR procedures in place
unable to hire and retain required employees
authentication technology
data encryption
Mandatory privacy and security training for all employees
Secure code training
Internal Security breach
operating in countries with friendly regulatory environments
always up to date with the regulation change
Violation of laws and juridictions pg. 103
**more barriers
staff training for law violations
more barriers
gain relevant industry accreditations
morebarriers
code of conduct
transparent board of directors vote
Candidates screening
Incompetent Board of Directors
more barrier
vetting third parties
disclosure requirement
Comply with General Data Protection Regulation (GDPR)
third party security breach
register for IP protection
acquire patent portfolios
unable to protect proprietary rights
trade secret
patent portfolio is too expensive
additional
implement
NDA
(non disclosure agreement)
additional
unable to secure trade secret
Global Compliance & Ethics advice
CSR report
Public Relations
Legal Advice
Negative Publicity
Sustainability report
Provide incentives to remain
Public Relation
Acknowledge company's fault and apologise
Loss of travel service providers', restaurants' or partners' trust
Corporate Social Responsibility
Develop and implement a key customer strategy
Acknowledge company's fault and apologise
Public Relations (reported in press)
Loss of customer trust
Develop an intermediate-term business strategy
insurance
Loss of sales
Margin of Profit
risk diversification
Cost reduction on unnecessary spendings
insurance
financial loss
insurance
Co-operate with relevant government body
Legal advice
Penalties or fines
Lowering Prices using promo
Promoting the Brand
Updating Product Offerings
Follow business continuity planning
decreased market share