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SMMC G3 [BS-1] Leading Strategically (Kristin (Revenue Model (freemium…

- - - - product sold at a low price to encourage adoption
    - - free & added premium services
      - Ex : Linkedln
    - - match two interested parties in a product, charging one party
      - Ex : Google, E-Bay
    - - attract multiple participants and charge for access, transactions, or services
      - Ex : Facebook
  - - - broad
        
        lower cost per customer
      - narrow
    - - focused
      - multiple
    - - integration
      - outsourcing
  - - - common understanding of company strategy and each person's role
    - - aligning internal aspects with external environment
    - - Internal
        
        Strengths
        
        Weaknesses
      - External
        
        Opportunities
        
        Threats
      - Drawbacks
        
        Confusion about categories
        
        does not have clear connection to specific courses of action
        
        high abstract level
        
        little guidance on what exactly should be analyzed
  - - - achieve the overall long-term goals of their organizations
    - - know why businesses succeed or fail
      - understand the future prospect of a company
      - career planning, get a holistic perspective on a company
      - developing a new business venture
    - - how a company's strategy is critical for making its different functions and activities fit together
      - main strategic management tools and frameworks
      - core skill for a strategic manager
  - - - purpose
        
        transparent to all stakeholders, customers, investors, employees, or business partners for common understanding
        
        easier to resolve disputes about the future direction of the company
        
        great inspiration for employees and managers to give their best work
- - - - Transparent to all stakeholder,customers,investors,employees or business partners
      - Resolve disputes about the future direction
      - Great inspiration for employees and managers as it gives a sense of purpose and motivation
    - - Communication,respect,integrity and excellence
        
        Due to a failure of leadership(too much risk taking and highly unethical behavior), the company went bankrupt
  - - - EX: Netflix has more effective
      - EX: Liquor stores have less effective
  - - - Value proposition
        
        Economic value added (EVA)
        
        Creating more value for customers
        
        Reduce cost
        
        Netflix (recommendation system and avoid owning and operating stores)
      - Activities,resources and capabilities (A-R-Cs)
        
        Developed a new set of activities
        
        Outsources
      - Realization of value or the revenue model used
        
        Razor-blade model
        
        Product sold at low price to encourage adoption
        
        EX: printers and ink cartridges, gaming consoles and video games
        
        Freemium model
        
        free and premium add-ons service
        
        EX: Linked-In
        
        Two-sided markets
        
        Match two interested parties in a product ,charge one party
        
        EX: E-bay
        
        Platforms and ecosystems
        
        Attract multiple participates and charge for access,transactions or services
        
        EX: Facebook
      - Scope of the enterprise
        
        Customer segment
        
        Horizontal scope (products and services)
        
        Vertical scope (vertical integration)
- - - - value
        
        to define your company’s core values
      - vision
        
        defines what you want your business to be
        
        mission is like daily work routine,while vision is a direction what we're going to do
      - mission
        
        defines why you are in business and what you are doing now.
        
        Need to make sure everyone have the same statement and comprehension. Let them have a complete grasp of what they're doing
        
        Have to be encouraging, and don't make it too common, or it will become an useless slogan (ex.making money )
- - - - is an estimate of a firm's economic profit, or the value created in excess of the required return of the company's shareholders
      - The idea is that value is created when the return on the firm's economic capital employed exceeds the cost of that capital. EVA =稅後營業淨利潤–資本支出
      - Creating more value for customers, or reducing the cost of producing value, or even doing both.
        
        Netflix recommendation system
        
        reduces costs
  - - - Netflix
    - - Nintendo
    - - PPC,SEO (google)
    - - LinkedIn
    - - FB
- - - - scan though the external and internal
        
        External Analysis
        
        Opportunities & Threats
        
        come up with a strategy
        
        execute the plan
        
        Internal analysis
        
        Strengths & Weaknesses
- - - - easier to resolve disputes about the future direction of the company
      - great inspiration for employees and managers to give their best work
      - transparent to all stakeholders, customers, investors, employees, or business partners for common understanding