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Competing in a Global Context (Branding (Brand Role, Packaging and…
Competing in a Global Context
The Global Trade environment
Foreign Exchange Market
Competing among different countries
Five forces of competition
Foreign Exchange Markets
Balance of payments
Foreign Direct Investments
Exchange rate fluctuations
Transfer Pricing
Financial Regulations
Borrowed Finery
Imperialism
Stewardship
IFRS
Business Combinations
Disclosures
First time adoption of reporting standards
International Marketing
Saturated Domestic Markets
Customer Drivers
Competitive Forces
The macro and micro environment
Branding
Brand Role
Packaging and labelling
Defining a brand
Brand Tribes
Brand Communities
Ethical Issues
Consumer protection
Low income targetting
Cultural Homogenisation
Geographical Segregation
Global corporate responsibility
Ethical treatment of staff
Pollution
Climate change