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Hand Sanitizer (Get to work challenge. Don't touch anything. Document…
Hand Sanitizer
Get to work challenge. Don't touch anything. Document it. Post using a hashtag #purellchallenge.
Vote for the best post
Judging
Influencer contest
Must include influencers with disabilities
Bring immuno-compromised influenceres
Influencer becomes a host
Edward "Dirty Hands"
Challenge media personalities. Hands free studio
Solution becomes something a non-profit can implement
Influencer Types
College
Fitness Influencers
Medical Professionals
Moms
Professors / Influencers
Seniors
Campaign Success
Sales lift
Overall post enagement rate
Comments
Likes
of posts
Post reach
Earned media
Give product make posts
Pay them. Make more posts
Ellen Clean Hands
Live the Ellen clean hands life
Back to school
Summer camp
Winter break
March break
sleepovers
play dates
birthday parties
Halloween
public pools
community rec programs
Give multiple products. Have influencer give away
CGI Influencers