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Influencer (Campaign success (Post reach (Influencers, Users), Post…
Influencer
Campaign success
Post reach
Influencers
Users
Sales lift
of followers to the brand
Post Engagement
Likes
Comments
posts
Cost Per Post
Cost per impression
Arm wrestling tournament campaign
Training videos of each team
Instagram posts from each team
Workout posts from each team
Twitter trash talking from each team
Clapback contest
Mega influencer as the ref
Mega influencer acts MC produces MC content for the contest
Users post with hashtag which gives points to teams
Influencer Content
Engagement
of comments / post
of likes
Increase in # of followers
Post reach / impressions
Promo Code
Promo code redemption
Quid Pro Quo Content
Post reach / impressions
Engagement
Debate content
Influencers
Users to weigh in